Jack Herer is a cannabis legend. He’s celebrated as the godfather of modern hemp education, and his revolutionary book “The Emperor Wears No Clothes” documents the historical use of cannabis by various cultures worldwide for food, fiber, fuel, medication, recreation & more… until special interests brought prohibition.
At political rallies and in his writing, Herer passionately undercut myths about cannabis and promoted its importance in our global economy. To honor his legacy, the Jack Herer strain was named after Jack himself. Now, even after his passing, the Jack Herer brand stands for quality and innovation within the world of cannabis. Their products and reputation are always the definition of quality, just like Jack would’ve hoped for.